Crime Culture Media, originally called Murder Pop magazine, started as a companion to the Viktoria Evans channel and has grown into a full enterprise in its own right, with hundreds of subscribers and tens of thousands of unique views a month.
Viktoria and Parker Evans originally co-founded Murder Pop as a self-release record label in 2018. After their initial efforts releasing music videos, they started the animal focused channel RatCity, followed by true crime oriented channel Viktoria Evans, now approaching 12,000 subscribers.
Their groundbreaking work includes original investigative journalism like Bound to Kill: The Untold Story of Delia Day and Israel Keyes - Life in Detail, which is approaching 100,000 views, and the only Collected History of School Shootings in the United States ever written.
Viktoria’s debut novel Bound to Kill is available exclusively through Murder Pop magazine, and the Murder Talk Radio podcast now available on YouTube, Spotify, Amazon Music and Audible, Crime Culture Media has even more exciting things planned for 2025 and beyond.
Audience Metrics
Our audience is college educated women and men interested in true crime journalism, culture, music, film, and nature.
Our viewers:
over 80% are 22-64,
over 60% are 25-54
about 64% of are female
more likely to have a family/kids
more likely to earn over $65,000
more likely to have a college degree
Over half are from the US
8.6% are from the UK
5.6% are from Canada
3.6% are from Australia
~1% are from India, Germany, New Zealand, the Philippines, South Africa, the Netherlands, Sweden, Ireland, France, Mexico, and Malaysia
Domestic viewers top metro areas include Los Angeles, New York, Dallas, Chicago, Houston, Seattle, Phoenix, Las Vegas, Austin, San Francisco, Atlanta, Denver, Philadelphia, Detroit, Nashville, Portland, and Boston
International viewers top metros include London, Sydney, Melbourne, Dublin, Montreal, Toronto, Brisbane, Cape Town, Auckland, Perth, Paris, Calgary.
We have
over 800,000 views from over 5,000,000 impressions
giving us a high impression Click Thru Rate
over 65,000 hours watched
an engagement rate near 3%
an above average YouTube View Duration between 10 and 15 minutes
over 11,000 subscribers across our channels
over 100,000 unique visits to Crime Culture Media
Splinter would want you to sponsor us Contact Notabot [at] murderpop dot com for business inquiries.
